Importance of Google Reviews for SEO?
Of course, every time you try to shop or are looking for a location on Google Maps, you might try to open the reviews. The review will help you to know the quality of the product or the quality of the service. But it turns out that the website itself also has this service. It is managed directly through Google Reviews.
This feature itself has been provided specifically by Google for Google Business purposes or on Google Maps. This review is specifically intended for internet users who are looking for information and credibility from a business or place they are visiting while also providing reviews.
On the other hand, this tool is also quite useful for website owners in improving the reputation of the website through user ratings. In addition to being useful for increasing user trust in the website, it turns out that Google Reviews also affect the SEO performance of a website article. So, how important and useful is Google Review for SEO on a website? You can read the discussion below!
How Important Are Google Reviews For SEO?
Google Review is a feature provided by users to provide or view a review of a product or place. This tool can usually be seen when you are searching for a place on Google Maps or want to shop through Google. This feature will be active if you have activated Google My Business. Some applications that also implement similar things are Amazon and Etsy.
The use of this feature will also indirectly affect the SEO ranking of your article. This is because Google also assesses a business or website related to customer satisfaction. If your website has good and positive reviews from users, Google will also increasingly provide your website as a reference for customers.
But on the other hand, if a website gets a bad response or quite a lot of criticism, the website will sink even further. That’s why you should pay enough attention to some reviews from customers about your website’s complaints. Google Reviews can also be relied on if you want to gain popularity quickly through user reviews as marketing.
But to deepen how important Google Reviews are for SEO, here are also some of the benefits for you in using this tool. In addition to increasing the popularity of the website, you can also get some other benefits that are useful for attracting more visitors.
Also Read: SEM and SEO: Differences in Benefits and Uses
The Influence of Google Reviews on SEO
It is undeniable that the use of Google Reviews has become one of the most useful SEO tools for website owners. If you can utilize Google Reviews well, then this can be an advantage for you. Here are some things from Google Reviews that affect your website’s SEO performance.
1. Increase Brand Awareness
The higher or more frequent users who come to review your website, then it is a good sign. This can increase public knowledge about your product or business and can attract interest from other users. Google Reviews can also be used as evaluation material from your customers if there is criticism or complaints about your business.
2. Increase Local SEO
The better the reviews given by users, the more it will make your website or business appear as the top choice for users. The keywords or keywords searched by users will also increasingly display the top search results with the most user reviews. This works the same as your business on other online shop applications when you find many products with the most reviews in the top search results.
3. Increase Click Rate
Having many good and positive reviews from users will also increase the number of users who will click on your website. The ratio of your website to appear on the surface and be accessed by the audience will also be greater. Especially if your business or website has been verified by a local guide, the popularity of your website will also increase rapidly in user searches.
4. Content Will Be Indexed By Google
Google actually provides a feature or tool that automatically indexes your website. However, with the help of the influence of the previous click ratio, will make more and more of your website content automatically indexed.
Also Read: Social Media Vs Website for your business
Benefits of Google Reviews for SEO
Using Google Reviews in the long term will bring many benefits and advantages to your website. Especially if your website is in the business sector and you want to develop your website’s popularity in a healthy way. Here are some benefits for your website in using Google Reviews.
Increase Rating
Of course, the most influential thing from your efforts through Google Reviews is to increase user ratings of your business or website. With more and more good reviews, this will also increase user trust in your website. Provide the best quality for users and respond to complaints in the Review.
Improve Business SEO
For those of you who do business in the digital world, this is good news for you. Because through Google Review you also have the potential to improve your business SEO. If used properly, it will also increase the frequency of website visitors, increase the number of product transactions, and others. Of course, this will also greatly affect the amount of your profit or turnover.
Reducing Marketing Costs from Google Reviews
As explained in the previous point the use of Google Review is relatively free. If you activate a business profile on Google, this will be beneficial for marketing your product or business. Your problem will directly rely on promotions from users and not pay more fees to place ads both offline and online.
Also Read: 10 Ways to Optimize On-Page SEO to Increase Website Traffic
Closing
That’s a brief understanding of Google Review and the benefits of using it. Using this service will be very effective and efficient for business pioneers or new website creators. Using Google Review will greatly save your marketing costs because marketing sometimes requires a lot of capital. In addition, this feature is very easy to access by users.
You can also actually ask users to do honest reviews on your business and website. For those of you who have just opened a business, of course, you want to save as little money as possible. Through Google Review you can get free promotion for your business.