What is an aged domain? Its advantages and disadvantages
Aged domain is a domain that has age, usually more than a year, and has been registered and used before. Many website owners or digital marketers are interested in using aged domains because the age of these domains influences website performance.
It is important to know about aged domains because the age of a domain can affect the trust that search engines have in a website. The older the domain, the more likely the website will be considered credible, thus helping with search engine optimization or SEO.
Check out more information about aged domains including the advantages and disadvantages that are important to know. Happy reading!
What is an Aged Domain?
Aged domains are registered for a long time and have a history of use. They are called ‘aged’ because these domains are old and have a track record that can provide benefits.
An aged domain is created because the previous owner no longer uses the domain. The reasons vary, whether because they no longer need it or want to move to a new domain. This domain is then available for sale and purchase by other interested parties.
The use of this domain has a very positive effect on website SEO because it is indexed by Google, has backlinks, and has authority. Search engines more easily recognize and trust old domains, so website rankings usually increase faster.
Advantages of Aged Domains
Some of the advantages of aged domains will always lead to website SEO. These advantages include:
Aged domains have high authority in the eyes of search engines. This authority is often referred to as Domain Authority (DA). This is a metric to predict how well a website will rank in search engines.
High DA scores usually reflect the presence of quality backlinks and the age of the domain. These are two significant factors in SEO assessment. Therefore, using an aged domain can provide benefits in building credibility and ranking the website higher.
2. There are already backlinks
Aged domains usually have a lot of backlinks. Backlinks are links from other websites that point to a specific domain. Backlinks from trusted sites can significantly increase domain authority in the eyes of search engines.
If you use an aged domain then you don’t need to start from zero in finding backlinks. Because most aged domains already have quality backlinks from other sites. This saves time and effort in search engine optimization efforts.
3. Better ranking
Websites that use aged domains tend to rank faster and higher in search engines. This is because domains that have age are usually indexed faster by Google and have the trust of search engines.
Ranking high in search results is the main goal of SEO, as it can significantly increase website visibility and traffic. Aged domains are easier to rank high in search engines. While new domains may take months to start being trusted by search engines.
4. Higher traffic potential
Using aged domains can increase website traffic. Search engines prefer to recommend websites with domains that already have history and authority in search results rather than new domains.
Higher traffic has a greater potential to generate conversions, sales, or user interactions on your website. This factor is crucial to the success of an online business or other monetization model on a website.
Lack of Aged Domains
There are at least three drawbacks of aged domains that you need to know before deciding to use them. These drawbacks can be a consideration for you.
1. Aged domains come with more expensive costs
Aged domains usually cost more to buy. This is due to the added value that the domain already has, such as backlinks and authority that has been formed.
These expenses can be a burden for small business owners or startups who are on a budget. Higher costs are often a barrier for beginners who are just starting an online business or website.
2. Cannot customize domain
Using an aged domain means you can’t customize the domain as you wish. The domain already has a name that can’t be changed, so you have to adjust the branding according to the domain name you purchased.
Some companies or individuals may want a domain that fully reflects their identity or theme. This can be a significant limitation in building a website identity if the domain name purchased does not match the business vision or mission.
3. Risk of having a bad reputation
Aged domains can have a bad reputation depending on their previous owners. Domains that have a bad history in search engines or have been redlisted can harm website performance.
The new owner may have to work extra hard to fix the SEO issues left by the previous owner. Therefore, checking the domain history is very important before buying an aged domain. You can use archive.org to see the history of a domain.
Conclusion
Aged domains are an attractive option to improve the SEO performance of a website with various advantages such as high authority, backlinks, and better ranking in search engines. Higher traffic potential is also an important advantage of aged domains.
However, it cannot be ignored that aged domains have some drawbacks such as higher costs and the risk of a bad reputation. It is important to understand these drawbacks to make the right decision in choosing a domain for your website.