Website analysis and optimization are closely related to SEO. Search Engine Optimization (SEO) is a way to improve the quality and quantity of traffic on a website so that it appears in the top rankings of Google search results. In this article, you will find the top 15 of the best cheap, even free SEO tools for your website.
Running a strategy in the form of optimization is indeed important for you, the website owner, especially if you have to manage it yourself. There are two ways to optimize your website, namely on-page and off-page. No need to worry, because currently there are various SEO tools that can help you determine how well the implementation of the SEO strategy that you have done.
15 SEO Tools to Analyze Websites
Google, as the single largest and most widely used search engine today, has its own way of looking at the quality of content on a website . In order to provide the best experience for its users, Google will choose the most relevant quality websites to appear in search results.
This complex system in the end makes Google have to repeatedly update their algorithm system. However, you do not need to worry, because 15 search engine optimization tools below can be used to estimate how Google looks at the quality of the content of a site.
You can use this SEO tool which was released in 2008 to optimize your website . This tool can provide guidance on what you need to do from the dashboard . Without taking long, you can find out what is missing from your website and how to optimize it.
Display face ( interface ) SEMRush you can easily use the analysis features and is quite complete. Call it the website audit feature and keyword tracking to determine the keywords that are suitable for you to use for websites , especially blogs.
If you are interested in developing your website using SEMrush , you can take advantage of the free seven-day trial service.
2. Google Search Console
As most websites are chasing rankings in the Google search engine. Why not take advantage of Google’s Search Console feature? Google Search Console is an easy-to-use software that will show you an outline of Google’s process of displaying search results.
In addition, you can also test whether the content of a site is quite relevant to the keywords from the search.
You can also use Google Webmaster Tools to analyze content just by entering a URL. After that, you will see the results of the analysis. This shows whether the content meets the SEO web standards from Google or not. Every week, you can get a quota of using this fetch feature up to 500 times.
3. Check My Links
A quality website or blog can be judged by the external and internal links contained in an article and Check My Links can help you make sure all the links attached to an article are still active. Links that are still active will be green and links that can no longer be visited are marked in red.
This tool can be used as an extension for the Google Chrome web browser .
4. Moz Pro Tools
If you subscribe to Moz Pro Tools , you can get regular information regarding recommended software that you can use to improve website performance .
Moz Pro Tools also has a selection of sources that can help you optimize SEO for content on your blog or website . In addition, there are also sources to increase website traffic to analyze content whose quality does not meet the standards.
5. SEO Report Card
Shows website ranking on Google, Bing, and Yahoo. This ranking is determined from the keywords given when starting to set up Rank Analysis.
Displays any websites that provide backlinks to your website .
Analyze the main keywords ( focus keywords ) and how big the percentage of these keywords throughout the content on the website.
This feature is useful to show the speed of loading on the website and ease of access.
To analyze the level of trust ( reliability ) of a website .
Analyze how many pages on the website are indexed properly.
6. HubSpot’s Website Grader
In 2007, HubSpot released a tool that can analyze the use of SEO and the relevance of SEO to an entire website called Website Grader . In its latest version, HubSpot makes Website Grader an SEO tool with a more personalized reporting system. The report will be based on key metrics as below:
Analyze the size of each page on the site, test speed, security, and so on.
Ensuring the website can be accessed easily via smartphone devices aka mobile friendly.
To analyze whether a page or all pages on the website meet the criteria for SEO (SEO friendly). This analysis is carried out based on titles, sub-headings (if needed), as well as thorough analysis of alt text for images and meta descriptions of content or articles.
Ensure the site already has the recommended security system. One of them is the use of an SSL certificate that can be used to encrypt the connection so that data transfer between the server and the receiver (visitor) is guaranteed to be safe.
If after checking your website gets a score above 67%, it means that your website has reached above average quality according to HubSpot.
7. SEO SiteCheckup
Apart from displaying the SEO value of your website, this SEO SiteCheckup also provides information on how you can improve the quality of your website by simply entering a URL or website link.
After that, SEO SiteCheckup will display the results of an analysis of your website, starting from the use of keywords and headings, complete website information, security level, even simulating the appearance of the website on mobile to calculating the number of main keywords that are most often used on the website.
If you haven’t created an account, you can only check up for one website per day. Relax, you only need to create an account if you want to check up to five times.
However, if you need to make analysis reports for multiple websites, maybe you can buy a subscription package starting from IDR 300 thousand per month.
If you are still in doubt, you can take advantage of the free trial feature for 14 days. Do it simply by clicking “Free Tools” in the menu bar at the top right.
Also Read: Off-Page SEO: A Beginner’s Guide
8. Screaming Frog SEO Spider
This is one of the favorite SEO tools for digital marketers. How not, besides offering an interface with easy-to-use functions, Screaming Frog also analyzes all aspects of SEO from a website URL.
Starting from website development, checking the effectiveness of the website to increase its ranking using SEO, as well as analyzing the problems and shortcomings of the content on the website related to the use of keywords, links, and so on.
Seeing how deep the analysis is and the amount of analysis that needs to be run, it’s no wonder that the Screaming Frog SEO Spider can spend hours or even a full day analyzing a website, especially a large website.
Another advantage is that Screaming Frog SEO Spider users can also transfer analysis results in Microsoft Excel form whenever needed so that when combining this tool with other tools (for example with Moz Pro Tools), users can save the analysis data and download it on other SEO tools.
Screaming Frog is also considered as one of the most complete and easiest to use tools to monitor ranking and traffic on a website.
9. Found’s SEO Audit Tool
“Found” is a digital agency from the UK that also offers tools to analyze websites. In addition to conducting website audits, Found’s SEO tool can also provide a complete report on the results of SEO analysis and other SEO problems that often occur on websites.
Just like other tools , how to use the Found’s SEO Audit Tool is also easy, you only need to enter the website URL on the Found’s SEO Audit Tool page then a page will appear showing some analysis results. This information is divided into three:
What is shown from the results of this analysis is the canonicalization of the domain and the XML sitemap.
The results of the analysis for this section focus on the results of meta data and the influence of keywords on content (articles) and websites.
External link analysis
This analysis shows the quality of external and internal URLs that appear on the website.
Another advantage? Just like in WooRank, analysis results can also be directly downloaded into PDF format.
10. Varvy’s SEO Overview Tool
Another useful tool for website owners. Varvy’s SEO Overview Tool has the function of focusing on all factors of a website, although not comprehensively.
The fast process of just a matter of minutes makes many users take advantage of this tool when they need fast analytical results for their sites. In addition, Varvy’s SEO Overview Tool is also suitable for users who don’t really need an in-depth analysis of important factors related to SEO on a website.
Tools one can analyze some important things, ranging from domain power (domain authority), the link is used, SEO in the picture, factors related to social media, and so on. In addition, there are also results of SEO technical analysis on each page, page access speed, and so on.
Varvy’s SEO Overview Tool also has a tool that many other SEO tools may not have, namely Image SEO. This tool is able to analyze the SEO power of the images on your website, from the alt text to the number of words used for each image.
11. QuickSprout Website Analyzer
One more tool that is able to provide an in-depth analysis of a website based on the technical side of SEO used. QuickSprout Website Analyzer is one of the SEO tools that works quickly and uses a thorough analysis process for a website .
In addition to being fast, the use of this SEO tool is also fairly easy. How not, you only need to enter the address or URL of the site, and wait a few minutes for QuickSprout Website Analyzer to display the data from your website analysis.
QuickSprout Website Analyzer can help analyze SEO, website speed, use of tags, keywords, social , links, and even compare your site with other sites.
In addition, this tool can also provide another advantage, namely the display of analysis results in percentage form so that it can make it easier for you to understand the analysis results from QuickSprout Website Analyzer.
12. Mobile-Friendly Test
A Mobile-friendly test is a tool from Google that you can use to see if your website is mobile-friendly or not. In order to use it, you only need to enter the URL of the website you want to analyze, then click the “run test” button. After that, wait a few seconds until you see the results of the website display on mobile.
This tool can also provide some suggestions that you can do to optimize your website so that it can be accessed easily and comfortably by mobile users, such as font size and media on website content.
13. Robots.txt Generator
Before indexing, GoogleBot must know what to do on a website. The Robots.txt Generator can tell GoogleBot what they should crawl and index on each page of the website.
However, you need to give permission first so that Robots.txt Generator can perform the analysis. Otherwise, bots cannot visit any page on the website.
14. XML Sitemaps Generator
Having a sitemap is one way to get your website indexed by Google. The XML Sitemaps Generator can help you create a sitemap for your website in both XML and HTML formats. You just need to enter the full address of your website using “http://” or “https://” and wait for your sitemap to appear.
The XML Sitemap Generator will also generate information regarding page count, broken links, XML file content, and links to sitemap files. This SEO tool can crawl up to 500 pages for free. However, if you need to index more website pages, you can use the paid versions.
15. Schema Creator
Schema Creator can help you monitor your keyword usage on your website . Starting from the influence of keywords on website rankings in general to how effectively the use of these keywords in a particular region.
Apart from Google, you can also use Schema Creator to check your website’s ranking position from other search engines, such as Yahoo, Bing, Baidu, and Yandex.
In order to be able to insert schematic code into your website, you just need to copy and paste the code provided by this tool. This tool also has a free WordPress plugin for those of you who use WordPress as a CMS.
In addition to WordPress plugins and websites, Schema Creator also provides applications that you can use for free for 14 days before you decide to subscribe or not.
It was all about the fifteen SEO tools or applications to increase web visitor traffic and various other functions. Of course they have their advantages and disadvantages. Choose according to the needs of the website and the goals that your brand or business wants to achieve, yes!
There are many things that affect the success of an SEO strategy, ranging from the use of focus keywords, alternative text in images, the load speed of each page to what tools you use to analyze the website. From the 15 recommendations that have been discussed earlier, you can conclude for yourself which SEO tool is suitable for your website.
From the 15 lists above, are there any tools that you have used? Or, maybe you use tools that are not included in the list of recommendations above? Feel free to share it in the comments section below.