What are Social Media Handles and Tips for Choosing Them

Social media has become an inseparable part of every daily activity. Social media is commonly used today for individual or business purposes. Even for a digital business, the existence of a social media account is a must. This is because all activities from transactions to promotions are carried out on social media. For that, a good social media handle is needed to help consumers get to know your business. Here I am going to let you know What are Social Media Handles and Tips for Choosing Them.

Creating a social media account for your business should not be careless, you need to pay attention to what username is used for the business social media account. You can take a social media username from the company name or other interesting abbreviations. The following will be reviewed further regarding social media handles so that you can introduce your business better.

What are Social Media Handles

Social Media Handle or SMH is a public username that you can use on your social media account. On some platforms such as Instagram or X, their social media handle is a username that follows the @ (at) symbol. For example, Techbriefers uses a social media handle of @techbriefers on Instagram. Unlike Instagram, other social media platforms such as Facebook place their SMH in the address bar column in the browser when you open your profile.

Social media handles help depict the existence of a business on social media. Choosing a unique SMH will give a good first impression to the audience. Moreover, if you choose an SMH that is easy to remember, this will help the audience to visit the business’s social media content many times. More completely, the existence of SMH will help the audience to search, get to know and interact.

Social media handles can be understood simply as someone’s real-world nickname. SMH will differentiate your business from other users. It can be a combination of numbers, letters, or symbols.

Also read: Social Media Vs Website for your business

How to Create a Social Media Handle

Creating a social media handle should not be done carelessly, this is because SMH is closely related to the business image and how the audience gets to know the products/services you offer. Here are some ways that you can apply in creating a social media handle.

Use Evergreen Language

The first thing you should do when determining SMH is to create a long-lasting SMH keyword and use evergreen language. This means that it is free from the context of time and culture. Don’t use words that are only popular for a short time. Then, use words that are clear, easy to understand, and concise. Quote that everyone understands the SMH you will create. Don’t forget, that the SMH you create must be able to build a positive image to the audience later.

Making Sure It’s Not Difficult to Pronounce

Creating a social media handle that is easy to pronounce will help your audience remember your business. Create a short and concise SMH that will grab your audience’s attention in an instant. You need to avoid using excessive symbols. Focus on creating an SMH that is full of meaning and strong words.

Aligning the Name with the Brand

The next step is that you must understand the identity of the product/service you are offering in depth. You must know what makes your product/service different from your competitors, what the company’s visions and missions will benefit the audience later, and do a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. The in-depth understanding above will help you determine an SMH that is in line with your business products/services.

Aligning SMH with your business brand is very necessary. This is because SMH is a reflection of business identity. Pay attention to the choice of words, use SMH that is short, easy to remember, meaningful, dense, and concise. In addition, the words must be relevant and represent the values ​​that your business wants to convey.

While you need to align your SMH with your brand, don’t be afraid to get creative with your SMH. A unique and interesting SMH is a great opportunity to stand out from the crowd. This will help grab your audience’s attention.

Also read: Content Types to Increase Social Media Engagement

Check the Availability of your Social Media Handle

Finally, what you need to do is make sure that the SMH you created is still available on the social media platform you are targeting. Do a search on the social media platform to make sure that the SMH you created has not been used by another person or business.

If the existing SMH is already used by other users, you can continue to brainstorm and modify creatively to find other alternatives. You can use the full name of the business, the name of the product/service directly, an abbreviation, or other unique combinations that are certainly still relevant to the business being offered.

Tips for Choosing a Social Media Handle

Making SMH is not as simple as it seems, there are many careful considerations and careful strategies that you must do. The following will explain what tips you can apply in choosing SMH.

Each platform uses the same SMH

The first tip you should pay attention to is the use of the same SMH on every social media platform. This is a very important step in building a massive online identity that is easily recognized by various users of social media platforms. Thus, user brand awareness will increase and a professional impression will be formed for your business.

The ease of users in finding you on various platforms such as Instagram, X, Facebook, and other platforms will show that your business is consistent in continuing to plant your business brand in the minds of users. This can also increase the credibility of your business in the online world.

Avoid Using Numbers

The second tip is that you need to avoid using SMH which contains numbers. This will cause confusion and misunderstanding among social media users. Numbers can be misinterpreted as a symbol or code that can make it difficult for users to remember the business SMH.

Numbers can also make your business seem less professional and personal than words. Therefore, you should avoid using numbers in your SMH to create a clearer, more professional, and more memorable impression of your business to social media users.

Set Up Some Options

Finally, in the process of creating SMH, of course, you need to do continuous and in-depth research. It’s like exploring a very wide ocean of words. The SMH that you have designed in such a way does not rule out the possibility that it has been used by other businesses. Therefore, you need to prepare several SMH options to compare with each other. Adjust the SMH that will be selected with the brand identity. 

Also read: How to Create Ads on Facebook? Fb Ads tutorial

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Thus, an in-depth explanation of social media handles or SMH can help you in introducing your business in the digital world. The selection of SMH is a strong foundation for your business identity in the future. Create an SMH that is easy to remember, strong, and attracts social media users.