Many social media are currently used for business purposes. One of them is LinkedIn. Through LinkedIn, you can spread various important information about your company. In this article we will discuss LinkedIn Benefits For Business which are very less known.
In addition, LinkedIn has a profile that can be filled in about careers and professionalism that have been passed. So many take advantage of this social media to get a job. Not only useful for personal, but also for companies.
LinkedIn Benefits For Business
Here are the benefits of LinkedIn for business that you should know, especially for business people to advance your business.
As explained earlier, this application is widely used to exchange information. The advantage over other social media is that LinkedIn is more suitable for your business information because there is a job or company profile feature that can be filled in completely.
Thus, LinkedIn will make your business more professional. The information you share on LinkedIn is job vacancies.
Many job seekers use LinkedIn to find the right job openings. Therefore, you as a businessman can take advantage of this to find the right employees to make the company more advanced.
2. Employer Branding
The next benefit of LinkedIn is that it can provide Employer Branding for companies. What is meant by Employer Branding is to increase the company’s branding to many people so that the quality of the company is assessed more.
The company’s image has become better, making it easier for it to develop. Consumers trust the company more and this can be used as a strategy to beat other competitors.
On LinkedIn, you can do branding by providing an overview of the company’s vision and mission, company culture, and its employees.
Employees can create LinkedIn by listing their profiles and work. That way, all workers can be linked to the company’s LinkedIn so that it will be seen who works in the company.
LinkedIn will give an idea of the value of the company to people looking for work. You can also take advantage of the ads in this application to get qualified employees.
3. Make it Easier to Select Employees
Every company will want a professional workforce to support the company. This is in line with the current high industrialization which makes companies compete to win the fierce competition.
Therefore, the selected labor force should not be arbitrary. You can make it easier to make selections if you use LinkedIn.
This is because there are already various supporting features that make selection easier even though many people are applying.
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4. B2B Media Marketing
The benefits of LinkedIn for other businesses are as a means of marketing or marketing. This application has already been downloaded by millions of users.
As of April 2022, LinkedIn had an audience reach of 190 million users in the United States. The country was by far the leading market for professional job networking services, with runner-up India accounting for an audience of 87 million. [Source: statista]
This can be used as well as possible by business people to use this application as their marketing strategy. Many end up creating ads on LinkedIn in order to get a professional workforce.
5. B2C Media Marketing
Another benefit is B2C (Business to Customer) marketing, which means marketing media used to market their products to customers.
This use of LinkedIn can be beneficial as a good B2C network for business growth (source: Social Media Today).
It is very useful to market products using this application so that sales increase. This is even done by sending a personal message to the target market.
Businesses can connect directly with followers from their LinkedIn accounts of the company you have. Thus, you can provide soft selling content to the account followers. So that, users can see what you have to offer and eventually get interested in buying.
This application is widely used by productive ages ranging from 24 years to 50 years. Therefore, you need to plan a good marketing strategy so that you can get the attention of users.
6. Tools To Increase Exposure
The next benefit of LinkedIn is that it helps companies to increase Exposure. In your business account, you can create a page about the products and services offered.
Other LinkedIn account users can be used as potential customers because some people may see the services you offer and eventually get interested. If many users see your business page, this will make traffic increase.
As a result, exposure from LinkedIn can be successful and make the site easier to find on the internet. The algorithm will also make your website become on page 1 of Google.
Of course, this will make your business easier to recognize and the increase in sales is higher.
7. As Business Research
The last benefit of LinkedIn for business is that it can be used for research and analysis of business development. This is because, from LinkedIn, you can see who users have viewed your company profile and how many clicks.
Through this information, you can find out who are the customers can be used as a target market, age, gender, the educational background if you want to find job vacancies.
After knowing the data, you can plan a good marketing strategy and be suitable for the target market you have found.
In addition, it is necessary to follow up with customers by continuing to provide the latest product information in order to become loyal customers.
Tips for Using LinkedIn as benefit for Business
After knowing what the benefits are, you also need to pay attention to some tips in order to make a good LinkedIn aimed at business, the tips include the following:
- Set up initial information to build branding. For example, by filling in profiles, qualifications, educational history, experiences, achievements, and other information. Later, the LinkedIn algorithm will automatically help you
- to provide a list of people with similar businesses to add connections.
- After creating a personal profile, you also need to set up a company profile. The trick is to create a company page. Make sure that the company looks convincing and has good credibility.
- The next tip is to provide contact information so that potential customers can contact you when you want to buy the product or service you offer.
- Take classes or training on how to build a good LinkedIn profile to look more professional. You can also consult a digital marketing agency that helps your company grow.
- Make ads that attract the attention of users with content that has fresh ideas and relates to what is being discussed a lot today.
Already Using LinkedIn as a benefit for businesses?
Those are the benefits of LinkedIn for businesses that companies need to know in order to maximize the potential of this application. Fill in the complete data from the features provided by LinkedIn to make the company look more professional.