Are you curious about how we can find out what people all over the world are interested in? Google Trends is the answer key! Through this platform, we can explore people’s interests in interesting topics, current events, and even products that are currently hotly discussed.
However, how is Google Trends able to describe changing trends and societal needs in such a dynamic digital era? Find the answer in this article, because we will explain the meaning, how it works, and the benefits of Google Trends.
Google Trends is a feature that helps users visualize and discover trends in people’s search behavior across Google and YouTube services. This is a very useful tool when reviewing the success of a company’s SEO strategy. This not only allows users to see what topics and queries are popular in searches but also provides access to data containing how often certain searches were performed over a certain period of time.
The existing data will then be visualized by Google, producing a trend graph of searched topics over the amount of time you choose, allowing you to analyze the results efficiently. The search volume index graph can be used to visualize queries so that 5 different searches appear at the same time. This allows you to conduct comparative analysis and research.
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Benefits of Using Google Trends
The data contained in this feature can be used to guide marketing decisions in real time based on a sample of actual, unfiltered searches performed on Google. There are several main reasons to use Google Trends, namely:
1. Identifying the Latest Trends
The search feature can help you find the latest trending searches around the world. You can find daily search trends in the last 24 hours and real-time search trends that experienced sudden traffic spikes based on trending searches in Google News and Google Search.
2. Monitor Search Interest over Time
Used to monitor search interest over time towards certain topics or keywords based on search volume. Additionally, it can track search interest from the previous hour to the last 5 years or create a custom time range based on the dates you choose. You can also compare two or more search terms to see how search interest has changed for each term over time.
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3. Search for Trending Topics by Region
Lets you sort search data by specific countries and regions. You can even narrow the data further down to specific subregions, cities, and metro areas. Of course, this is to help you target the right audience who has a high interest in your product or service.
4. Conduct Keyword Research
Is a good data exploration tool for keyword research. Not only that, you can measure interest in real-time for specific SEO keywords. Apart from that, Google Trends also provides a list of related queries for each term. This certainly provides insight into popular keyword searches that you can target with pay-per-click (PPC) and SEO-based campaigns to take advantage of high user interest.
5. Check Competitor Positions
One popular feature that you can take advantage of when using this tool is to monitor your competitors and find out how well they are performing for searches related to your brand compared to your company brand. Thus, you can start analyzing the marketing strategies of these businesses to find new ways to improve your own business.
6. Exploring User Behavior on Google Products
Used to collect search data from Google Search, Google News, Google Images, Google Shopping, and YouTube. This allows you to visualize and discover trends in user search behavior on popular Google products based on search volume. By knowing what topics and terms people search for most on each Google platform, you can adapt your marketing strategy for each service.
7. Identify Seasonality in Search
Not all topics have the same level of search interest throughout the year. For example, space heaters are primarily used during the winter months to help keep people warm in homes, offices, and apartments, and are rarely searched for on Google during the summer.
With Google Trends, you can identify the seasonality of certain topics in your industry so you can coordinate your content strategy around seasonal search terms to maximize return on investment (ROI) during peak interest.
How Does Google Trends Work?
If you want to use this feature. You can write in the search engine, namely Google Trends. Then when you successfully open the page, you can enter the keywords you want to know. Later there will be results that include an overview of the search volume for these keywords over the last year, but the period can be adjusted to a more recent period.
Google Trends also displays topics related to target keywords which can be used for information in terms of word refinement and understanding related to the topic being searched for. In addition, topic group development can be done to direct the content to be created. This content can be articles, videos, or infographics that support one main idea. Not only does this help searchers find what they need, but it also signals to Google that you are an expert in the field.
Apart from that, Google Trends also shows interest in search keywords based on subregions. This could be a country like India, the USA etc, a metropolitan area, or a specific part of the world. Please note that this share is based on a percentage of the population.
Google Trends is an important tool for understanding the global public’s interest in popular topics, events, or products. Through this platform, users can explore people’s search behavior trends on Google Search, News, Images, Shopping, and YouTube. The information obtained helps develop more effective marketing strategies by understanding changing trends and market needs.
Google Trends not only allows monitoring search interest over time and identifying recent trends but also provides insight into the most searched keywords as well as enabling comparisons between search terms. Additionally, the tool helps track and analyze competitor performance in related brand searches, as well as reveal seasonal patterns in search interest, enabling content strategy optimization according to existing metrics.