Rank Higher On Google with Old Articles

Old articles that used to occupy the main position will sink further if they are not updated. Why is optimization necessary, especially for old articles? So it is necessary to optimize the target keywords and to get reader satisfaction can be achieved properly. To achieve this, the articles on your website must be relevant and in accordance with the discussion theme expected by readers, to compete with other websites on the top page of Google. So, how do you optimize old articles so that your website ranks higher On Google with Old Articles? Here are some tips for you!

Also read: 10+ Ways to Create a Website by yourself for free

Why is SEO Optimization Important?

Before continuing to discuss the tips, it is important to know that the time for SEO optimization is around 3-6 months. However, estimates and actual results can vary depending on many factors. Here are some reasons why SEO optimization takes 3-6 months if the right strategy is implemented:

Search Engine Algorithm Index

Google’s search engine uses special robots called spiders or web crawlers to explore the internet and find new web pages. Spiders follow links from one page to another, read their content, and extract important information to add to the index.

The search engine algorithm determines whether the article is on the first page. Generally, the factors considered are content relevance, website authority, page loading speed, and user experience.

Competition Between Websites

Competition between websites is getting tighter day by day. So it indirectly affects the time needed to see SEO results. Amid the tight competition, websites need to survive and develop with a precise strategy. Several factors contribute to the intense competition online. The ease of technology has made website creation more accessible. Additionally, user behavior has become more selective, with visitors choosing from many options. Furthermore, search engine algorithms are constantly evolving, requiring websites to adapt to stay relevant.

Strategies Implemented

Website owners must always equip themselves with strategies to conquer online competition. The strategies implemented have a major impact on the duration of SEO optimization. These strategies can help increase website visibility in search engines.

Strategy starts with setting clear goals about what you want your website to achieve. Then make sure your content is informative, relevant, and valuable. Optimize SEO with relevant keywords, increase page loading speed, and build backlinks. If you implement an effective strategy, it is expected that this can help your content get indexed faster.

Also read: 7 Effective Ways to Get Your Website Indexed Quickly by Google

The Importance of Optimizing Old Blog Articles to rank higher on google

Optimizing old articles is quite important for several strategic reasons that can help improve blog performance. It will help to rank higher on google with old articles. Here are some of the reasons:

Improve SEO and Organic Visibility

Old content that has a history in the eyes of search engines needs to be updated and optimized. This is important to improve rankings for relevant keywords that increase organic visibility and attract more traffic.

Extending Content Life

Extending the lifespan of content is important to maintain the value and quality of the content to generate traffic and provide higher ROI. Evergreen content also shows your expertise, and will periodically rank higher in search engines.

Tips to Rank Higher On Google with Old Articles Optimization

Once you have successfully created an article with the right SEO strategy, the next step is to try to update the old article with a few modifications. If you are confused about which article still needs to be fixed, you can use the Google Analytics facility and choose the article with the most traffic. Here are some ways to optimize old articles to stay competitive in Google rankings:

Choose Evergreen Topics

Evergreen content is one of the keys to keeping articles in Google rankings for a long time. This type of content is interesting and the search volume is consistent over time. If you create an article based on viral, you can certainly get a lot of traffic in a short time, but this article will only last a few days. This is different from evergreen content whose topics are always relevant over time.

Update Old Information to rank higher on google with old articles

The digital era is increasingly dynamic, and old articles may lose their relevance, so it is necessary to update information in old articles to provide useful information for readers. By updating old article information, this will build reader trust, search engines like content that is always updated, thus increasing the ranking of articles that can be updated

Adding New Content 

Adding new content to old articles is an effective strategy to improve the quality and value of articles. New content is not just about increasing the number of words, but enriching the article with more complete, relevant, and interesting information. By adding new content has a number of benefits for your blog such as, increasing the value and quality of articles, increasing relevant keywords, readers will be wider with the information conveyed, and building the company’s reputation.

Improving Old Article SEO to rank higher on google with old articles

Re-do research on keywords that have high search volume and low competition. Adjust meta descriptions and title tags to reflect changes in content and include primary keywords. Compelling meta tags can increase CTR from search results. Also, make sure the article is mobile friendly, because many users use smartphones to read articles.

Removing Old Content

While it is not recommended to not delete old content, if the content is no longer possible to modify it is better to delete it. For example, product or service content that is no longer offered, career opportunities that are no longer relevant, or content that contains old topics. Make sure before deleting content, create a redirect rule to another product page or upload that still exists. One way is to use a 301 redirect.

Also read: How to check your website ranking on Google

Closing

That’s the explanation of tips for optimizing old articles to keep them ranked on Google. By optimizing regularly, you can ensure that they remain relevant, informative, and interesting to readers. This will increase traffic, build credibility, and strengthen your position in search engines as explained above. However, remember that optimizing old articles is not just about chasing Google rankings, but about providing an experience for readers so that the articles are quality and useful.