50 Digital Marketing Interview Questions with answers

Digital Marketing has revolutionized the field of marketing products and services. The growing dominance of consumers has pushed companies to explore more options to reach them efficiently and offer better services, and this, in turn, has created new job opportunities. To prepare for these jobs here are the top 50 Digital Marketing Interview Questions with answers for your interview preparation. This form of marketing has a wider scope and is more functional, where different marketing approaches are adopted for different consumers.

To cater to a diverse consumer base, organizations are looking for experienced and skilled professionals with in-depth knowledge of the subject. A good command of digital marketing technicalities and strong industry knowledge can help you land a job in digital marketing. This article will help you prepare well for your upcoming interview with some of the most common digital marketing interview questions and their answers.

Top 10 Digital Marketing Interview Questions with Answers

Q1. Why digital marketing is preferable to traditional marketing
This is the era of digital marketing and the prospects are great. Some of the reasons that contribute to the success of digital marketing over traditional marketing are:

• Cost-effectiveness
• Higher internet penetration
• Easy analytics, better lead tracking and performance & typically better performance-focused ROI
• Better interaction with customers
• Faster / real-time optimization
• Global reach
• Easy access to product/service information for consumers

Q2. What are the types of digital marketing?
The various aspects of digital marketing are:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Marketing Email
• Social media marketing
• E-commerce Marketing

Q3. What is the best way to increase website traffic?
Some of the most popular and effective ways to increase website traffic include:

• Paid search, social media advertising, and display advertising
• Content marketing
• Writing crisp and interesting headlines
• SEO activities include content optimization
• Targeting long-tail keywords
• Guest blogging
• Looking for referral traffic
• Posting content on LinkedIn
• Implementing microdata schema
• Linking internally
• Marketing Email

Q4. Explain inbound marketing and outbound marketing.
Inbound marketing – includes attracting customers and converting them into leads through various marketing channels such as SEO, content marketing, viral videos, webinars, social media campaigns, etc.

Outbound marketing – involves reaching targeted audiences through more traditional forms of marketing, such as TVCs, radio commercials, print ads, trade shows, telemarketing, and email.

Q5. Can you tell the difference between branding and direct marketing?

Branding is a digital marketing strategy, where a company creates a name, logo, or design that can be easily identified as a brand name. It is a long-term process, achieved consistently and deliberately, and is believed to be one of the most effective.

Direct marketing is a digital marketing technique to reach potential customers through different media, such as email, mail, pamphlets, catalogs, flyers, and more.

The basic difference between the two is the time required and the mode of reaching consumers. Branding is done to build awareness, whereas direct marketing helps companies reach their customers directly.

Q6. Which form of digital marketing is better: SEO or PPC?
Pay-per-click or PPC is a form of paid marketing where one can display ads in the sponsored results section of any search engine results page by paying a fee, whereas SEO is a free activity that helps to build traffic by achieving high rankings in organic Search Results. No one can say whether PPC or SEO is better, as it depends on the business requirements and most importantly, the budget.

Q7. What is the role of SEO in digital marketing?
SEO is an acronym for Search Engine Optimization and it helps your web pages to be easily found, crawled, and categorized and helps them rank on the first page of search results. SEO is an important digital marketing channel that involves several activities such as crawling, scanning and indexing, link measurement, and recovery.

Q8. What are the key areas to use keywords to optimize web page ranking?
Keyword optimization is an integral part of SEO and is done on the title and body of the content. Key areas for keyword optimization include:

• URL
• Title Tag
• Meta description
• H1 Heading
• Text Content
• Image Alt Tag

Q9. What are some important digital marketing tools?
Some popular digital marketing tools are:

• AdEspresso
• Ahrefs
• Alexa Ranking
• Buffer App
• Buzzsumo
• Crazy Egg Heatmaps
• Digital Point Keyword Tracker
• Google Analytics
• Google Keyword Planner
• Keyword Discovery
• MailChimp
• Moz
• RankWatch
• SEMrush
• SubmitExpress Link Popularity
• Unbounce
• XML Sitemap Generator

Q10. How do you determine if a link is a bad link?
Bad links usually:

• Links from domains with low or questionable authority
• Links pointing to irrelevant context and/or sources
• Links embedded in anchor text that match suspicious keywords
• Links pointing to link exchanges
• Repeated links
• Links from the same anchor text from different websites
• Links from sites not indexed by Google
• Spam links
• Paid links

Very useful Digital Marketing Interview Questions with answers

Also Read: Top 5 Digital Transformation Success Factors

Q11. Name some marketing automation tools.

Some scalable digital marketing automation tools are:

• Anygrowth
• GetEmail.io
• LeadFuze
• Marketo
• Eloqua
• Constant Contact
• HubSpot
• ExactTarget / Pardot
• Userfox

Q12. What is Google AdWords?

This is Google’s advertising system, where companies/advertisers bid on a set of keywords and have their ads appear in search results. This is the most commonly used PPC advertising system.

Q13. How does Google AdWords work?
Google AdWords works on an auction system, which occurs every time a user searches for a keyword. To optimize Google AdWords, your Quality Score and bid amount must be optimized. The better your Quality Score and bid amount, the better your ad position.

Q14. Name some Google AdWords ad extensions.

• Affiliate location extension
• Call extensions
• Promote extension
• Structured snippet extension
• App extension
• Sitelink extension
• Callout Extension

Q15. What is Google AdWords Remarketing?

Targeted digital marketing strategies help marketers reach people who have visited their website but did not make a purchase or provide any leads. Google AdWords Remarketing helps in targeting the right people with the right ads, at the right time. Remarketing, also known as retargeting, helps in increasing conversion rates. ROI because previous site visitors may be familiar with your brand and can convert into potential customers.

Q16. What is the character limit for AdWords Ads?

For Adwords Ad characters, headlines, and sub-headers should not exceed 30 characters. Descriptions should be within 90 characters.

Q17. How can you increase conversion rates?
Conversion rates can be improved by testing various elements on the site, especially on the landing page. One can also experiment with the functionality, layout, and style of the landing page.

Q18. What to do if the ad is not approved?
Once you know why your ad was disapproved, start by fixing the issue there and then. After editing the ad, wait for the approval status. Don’t panic as this can take up to a business day.

Q19. What should be the ideal approach for an effective PPC campaign?
The ideal approach for an effective Pay Per Click campaign is:

• Adding more PPC keywords to expand reach
• Splitting ads into smaller segments to have a better Click Through Rate (CTR)
• Review PPC keywords that aren’t working
• Refine landing pages to align with individual search queries
• Increase campaign relevance by adding negative keywords

Q20. What are the advantages of a good PPC landing page?
A good PPC landing page should have:

• A clear call to action
• Symbol of trust
• Strong title
• List of advantages
• Image showing context

Also Read: Influencer Marketing: How online influencer marketing works?

Digital Marketing Interview Questions with answers to stand out in competition

Q21. Name some qualities of effective PPC.
The qualities of effective PPC are:

• Expansive – Your keyword list should grow and adapt.
• Good quality score – This should get more visibility at a lower cost.
• Relevance – This is a list of targeted keywords.
• Exhaustive – This should include a “long search.”

Q22. What are the essential components of a PPC campaign?
The essential components of any PPC campaign are:

• Keywords
• Ad copy
• Landing page
• Number of bids
• Call to action

Q23. Explain the benefits of PPC for Lead Generation.
Here are the benefits of using PPC for lead generation:

• Attracting relevant and potential users
• Helps achieve immediate keyword rankings and traffic
• Offers at different stages of the digital marketing funnel
• Provides full control over messages for every stage of the funnel
• Effectively track ROI
• Grow your prospect database and market to them with other methods

Q24. What is the conversion rate in PPC?
Conversion rate is the number of conversions divided by the total number of ad clicks.

For example. If you get 10 conversions out of 100 clicks, your conversion rate is 10 percent.

Q25. What is keyword streaming?

Keyword streaming is all about analyzing relevant keywords and choosing the best among them for a website based on its target audience. It is an essential SEO activity to get organic traffic and leads.

Q26. Why do we do competitive analysis?
Competitive analysis is considered a strategic element. It is a very important part of designing a company’s digital marketing plan. It is essential to identify competitors and evaluate their strategies to determine their strengths and weaknesses. It is difficult to build a product’s USP (Unique Selling Proposition) without conducting a proper competitive analysis. Competitive analysis also helps to decide on strategies to attract targeted consumers.

Q27. What is a responsive website?
This refers to sites that are created using Responsive Web Design (RWD). Responsive websites are compatible with multiple devices and browsers and respond very well to user interactions.

Q28. Mention some bidding options.
Some popular bidding options are:

• Cost Per Click (CPC)
• Cost Per Thousand Impressions (CPI)
• Cost Per Action / Acquisition (CPA)
• Q29. What are the metrics of social media success?
• Social media is not just about likes and follows, if these likes and follows do not convert into sales, or leads, or grow your business, they do not add any value.

Q30. Name the key metrics to measure the success of a paid search campaign.
The success of a paid search campaign can be measured by the following metrics.

• Click-Through Rate (CTR)
• Conversion rate
• Cost Per Conversion
• Quality Score
• Spent Wasted

Also Read: The Power or Advantages of Digital Marketing

Digital Marketing Interview Questions with Answers you must not miss

Q31. What do you understand by ad quality score?
This is a rating given by Google about the quality and relevance of keywords and PPC ads. It is multiplied by the maximum bid to determine the ad rank in the ad auction process.

Q32. Tell us some effective ways to improve ad quality score.
An ad can have a good quality score if:

• Keywords relevant to the landing page have been used
• Ad groups have been designed in more targeted campaigns
• High quality AdWords ads have been written
• Smaller ad groups have been used
• Negative keywords are used in ad groups

Q33. How will you use Twitter for business development?
Twitter is one of the most important social marketing channels to boost business, and the catch is the use of the most trending hashtags, which can drive huge traffic to the website.

Q34. How will you use LinkedIn for digital marketing?
Using LinkedIn is an ideal way to enhance brand image. With around 500 million users, it is a perfect place to communicate with the audience. One can answer user questions, participate in discussions, and post brand-relevant things to educate users.

Q35. Why should we use YouTube for digital marketing?

It has become a very important social media marketing channel today. We can present a better picture of the brand by creating engaging videos, which can help increase SEO traffic, create brand awareness, expand social reach, and improve ROI.

Q36. How would you write a perfect marketing email?
The main motive for sending emails to consumers is to make them aware of the brand and connect with them personally. While sending any marketing email, we should:

• Use a very strong and interesting subject line
• Keep the letter simple
• Landing page
• Addressing user needs instead of talking about brands
• Keep the CTA loud and useful
• Q37. What is the ideal length of a marketing email?
• Marketing emails should not be long and clumsy. It should convey all the important information in the first line or max the second line. The entire letter should be read within 10 seconds.

Q38. Tell me what KPIs you will use in social media reporting.
The most popular key performance indicators in social media reporting are –

• Reach
• Attachment
• Lead
• Conversion
• Like
• Share
• Traffic data
• Lead
• Active fans/followers
• Brand mentions

Q39. How do you increase CTR?
Call to Action (CTA) buttons play a major role in increasing CTR, as people tend to take action when they are prompted to do so. So use hyperlink tabs of Click Here! Learn More! Shop Now! etc., can help in achieving increased CTR.

Also Read: Benefits of Using Go-To-Marketing Strategy

Crack the interview with these Digital Marketing Interview Questions

Q40. How will you write a great CTA?
CTA buttons should be simple, loud, and very clear. To create a perfect call to action, we must

• Keep the CTA button visible and upfront
• Use action-oriented language
• Create urgency
• Speak in first person
• Keep it short and sweet

Q41. Have you ever heard about Google My Business? If yes then explain.
Yes, this is a service offered by Google, where businesses can be listed on Google search engine to increase visibility. It requires:

• Adding and updating business information
• Adding a business photo
• Interact with consumers
• Respond to Google reviews, promptly
• Managing business information

Q42. What is Google Trends?
This is another very useful service by Google, which monitors the popularity of keywords in a particular region over a period of time. It uses real-time search data to understand user behavior.

Q43. Should we use G+ for digital marketing purposes?
Being a Google service, G+ started out as a viable alternative to Facebook, but unfortunately, it doesn’t work for most businesses and hence is not recommended for digital marketing purposes.

Q44. How do you avoid Google penalties?
Yes, it is a service offered by Google, where a business can be listed on Google search engine to increase visibility. It requires:

Google fines can be avoided by ensuring that:

• This website is simple, clean, and performs well.
• This website is mobile-friendly
• This website is user-friendly
• The link is not broken
• Non-duplicate content
• Smart keywords and tags are used

Q45. Why should you take digital marketing certification? Is it relevant?
Of course, it is relevant. Certification helps to gain and enhance your authorization at a professional level and adds value to your work. You will learn new skills and build knowledge on the subject. Moreover, it helps to explore new job opportunities in professional organizations.

Q46. What is AMP?

AMP is an acronym for Accelerated Mobile Pages, it is a project by Google and Twitter to create blazing-fast mobile pages. AMP is an open-source library that helps create lightweight and fast web pages. It has enabled online marketers and publishers to create mobile-friendly web pages, which can be supported on different platforms, and are more compatible with all types of browsers.

Q47. How do you stay updated with new digital marketing trends?
This is one of the most frequently asked digital marketing interview questions. Digital marketing is a dynamic field and businesses want to hire highly skilled professionals who are updated with the latest market trends. You need to follow blogs, podcasts, and webinars to stay updated with the latest developments. A field like SEO is very dynamic as Google algorithms change frequently. Tell the interviewer how you follow the most popular blogs and forums like Social Media Examiner, Mashable, Neil Patel’s blog, etc. You can also talk about networking and marketing events where you interacted with people which in turn helped you enrich your knowledge.

Never say that you never do anything to keep yourself updated with digital marketing news, otherwise, the follow-up questions may land you in trouble.

Q48. Do you think we are following old-school or wrong digital marketing tactics today? How would you like to change it?
That’s why we say that you need to stay updated with the latest trends. Do your homework before you show up for an interview – go to the company’s website, check their social media, their posts, and how they respond to users on their social platforms and LinkedIn pages. Going through clients is also a good idea. Even if you have found glitches on their social platforms, you don’t have to be honest and point out every single mistake. By carefully assessing the company’s social media strategy, you need to find things that can help them have a stronger presence on those platforms.

Q49. What makes you interested in this digital marketing vacancy?

Now it is time for you to recall the job posting and come up with the things that really attracted you to the position. It could be the brand name, the opportunity, the designation, the location, or anything else. You need to get into the psyche of the interviewer, he is trying to find out whether you have done good research about the company, its products, and services or are you just interested in changing your job.

You need to focus on the role and say how you want to work for one of the best organizations in the domain and how you believe that the opportunity can be a stepping stone in taking your career forward.

Q50. How do you think your knowledge of digital marketing will benefit our company?
Your answer should be all about describing your personal experience working as a digital marketing professional. Think about the skills you have acquired over the years and how they will benefit the business. It is always a good idea to mention any successful campaigns you have recently run and how those experiences can be relevant to the business you are interviewing for. The interviewer wants to know what sets you apart from other candidates in terms of knowledge, experience, and expertise and wants to make decisions.

Also Read: How To Create A Successful LinkedIn Marketing Strategy?

These are some of the most common Digital Marketing interview questions you might be asked in your interview. Be prepared with answers and speak confidently that you enjoy working in digital marketing the most. Cheer up, your dream job is waiting for you!